Follow a tried-and-tested approach
to integrating augmented and
virtual reality into your business.
Praise for The Extended Reality Blueprint
“Annie Eaton’s The Extended Reality Blueprint is jam packed with her first-hand knowledge and unique experience working with the world’s leading brands on XR solutions. What you will find in this outstanding book is not only an informative read but also insight that is actionable and tangible, a clear reflection of Annie’s decade working deep inside the AR and VR trenches.”
– Cathy Hackl, spatial computing and gaming executive and tech futurist, popularly known in tech circles as The Godmother of the Metaverse
“A must-read how-to guide for anyone building extended reality environments. Annie distills a decade of XR production experience into a slender volume and readers benefit with actionable insights from the very first paragraph.”
– Todd Harris, Co-founder, Hi-Rez Studios, and Founder, Skillshot Media
“Annie’s book is more than a blueprint – it’s in my mind a masterpiece on how to navigate through the complexities of Extended Reality and most importantly a compass for where we are headed in the future.”
– Cliff Oxford, Founder, CliffCo, and author of Know Grow Exit
“Annie clearly outlines how to bridge the gap between physical and digital spaces. It’s an informative book for enterprises to understand key concepts about XR and how to apply these concepts to their businesses.”
– Ali Zamiri, XR Developer Relations & Ecosystem Development, Qualcomm Technologies Inc.
“I’m thrilled Annie’s process for her outstanding work in virtual reality development is captured in this book. Her creativity and expertise have been instrumental in creating immersive and innovative VR experiences. Annie’s dedication to pushing the boundaries of VR technology is truly commendable.”
– Kevin Marcum, Program Manager, Delta Air Lines
“The Extended Reality Blueprint is an essential resource, not only unveiling the vast potential of extended reality but also presenting practical pathways for businesses to excel in XR. With insights from industry leader Annie Eaton and real-world success stories, this book is your key to embracing this transformative technology and staying at the forefront of innovation.”
– Jordan Williams, Chief Operating Officer, ArborXR
The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie’s clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit.
- Learn about the latest applications of extended reality (XR), including augmented and virtual reality.
- Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites.
- Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success.
- Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality.
The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.
Annie Eaton is an immersive content producer, specializing in engaging and interactive virtual reality and augmented reality experiences. She is the founder and CEO of extended reality-focused company Futurus, which produces training and product visualization applications and provides technology consulting for various organizations and non-profits. In addition to her current role as CEO of Futurus, she also serves as Executive Producer of Amebous Labs, a virtual reality-focused game studio, publishers of Loam. She stays involved in her local Atlanta technology community, managing XR Atlanta, an organization that supports thousands of extended reality enthusiasts and professionals across the city and beyond. Annie is also involved with Women in XR Atlanta, Women in Technology (WIT), and The Academy of International Extended Reality (AIXR) and serves on multiple industry advisory boards.
Prior to her work in extended reality, she earned her degree in International Affairs and Modern Languages from The Georgia Institute of Technology. She initially entered a career in marketing and communications, where she was first introduced to virtual reality technology. After being exposed to early virtual reality hardware and experiences, she made the leap to enter the field of immersive technology and forged her own path through entrepreneurship. Annie has found a way to blend her creative, communications, and technology experience to build an innovative team that tackles the latest challenges in extended reality production.
She has been recognized by various organizations for her work in tech, including Women in Technology’s Woman of the Year Award, Women in IT’s Rising Star Award, and Technology Association of Georgia’s Young Professionals’ Technologist of the Year Award. Her projects have won recognition from Fast Company in their Innovation by Design award series. Annie has vast public speaking experience, having been invited as a speaker for conferences, podcasts, educational institutions, and corporate events to share her love and knowledge of immersive technology. She resides in Atlanta, Georgia with her family and dogs. The Extended Reality Blueprint is her first book.